If you’re promoting any online business with out utilizing business cards then you are doing yourself a disservice of fairly significant proportions. It really is an easy comfortable way to communicate with your potential leads. It is also very cheap in comparison to other methods. It doesn’t take a great deal of effort to distribute you business cards. You can give them out to just about anyone you come across. Most people are agreeable to taking and reading a business card if it is just handed to them. Also, you can leave them in conspicuous places where peoples natural curiosity will cause them to pick one up and take it with them.What are some of the resourceful ways you can get busy with business cards? Well one creative method though not to pleasant to talk about is to leave them in public rest rooms. I leave a few anytime I am in one. In my own business Infinity Downline I find activity to my sales funnel following such placements. You can also leave your business cards in book stores in magazines or books that have to do with the nature of your business. You can leave business cards in cafes and eateries under the salt shakers or such where patrons following you can find them. Or you can leave one with your tip to give to your server if you think your business has appeal to them.Another good method I like are drive throughs. Think about all of the drive throughs you zip through. You have fast food restaurants, banking institutions ATMs to name a few usually busy situations where people drive through in their vehicles. What you can do is place a couple of your business cards where they can be discovered by the next few people behind you. I have never found yet a drive through where you can’t locate a slot, crack, nook or recess to secretly leave some business cards in.These two preceding methods if you think about it requires no extra time in your schedule or activities than what you are already doing. All advertising is, whether it be online or offline is communication. If you do these easy methods methodically and every time, it can add up to hundreds if not thousands of eyeballs looking at your business per year from no more effort than what you are already doing. If you have your business websites URL on your card this can create another easy stream of traffic to your website.Sometimes with business cards rather than putting information on them about my business I put a small appealing contextual ad on them instead. This is designed to get a person curious enough to check out my website later when they are at their computer. On these kind of business card ads I usually only list my business websites URL anyway so if they are curious they have to go online to my website to find out about what it is I am marketing.I typically like to generate a sense of urgency with my text ad in who ever is looking at my cards. This is accomplished by stating there is a bonus listed on my website that is soon expiring. This lets them know they had better visit my site soon before it is too late and they lose the chance to get my bonus. Often people will visit just to satisfy their curiosity and find out what the bonus is all about if nothing else.Another thing I do with my business that can be applied to any business is to promote it with colorful or black and white fliers, or circulars as they are sometimes called. These fliers can be placed in local businesses that have bulletin boards. You may need to get permission from the owner first though. If you have any doubt you should definitely ask them before tacking them up. If they do not want them their, they will just throw them a way, and that can be a waste of your time and money.Often local business establishments have their bulletin boards located right in the entry way of the store and are usually open to the general public. You see all manner of ads from people from furniture sales to home based businesses. Walmart use to have public bulletin boards here in Oklahoma, but they ceased the practice and now entry store boards are only utilized by them and not open to use by the public.Occasionally businesses have display boards that are only their for their local patrons business cards. Old fashioned Mom and Pop cafes are famous for this practice and these types of boards are usually smaller than the typical bulletin board and are plastered with local businesses business cards. They are usually placed near the cash register where people can look at them while they are waiting to pay their bill.You can if you have enough aggressive boldness, personally hand out your fliers in community areas like busy city sidewalks. This is effective when large groups of people are using the sidewalks in their daily activities. To give you a good example of this, think of how many movies you have seen depicting hoards of people all transversing the avenue sidewalks of New York City. You could probably pass out a thousand in an hour with hardly any walking on your part just letting people pass you by and handing them one.A great deal of your evening night clubs and popular bars have bulletin boards as well. These are usually good places to place your fliers. If you are one of the bars patrons and frequent it often, you can do some low key networking as well while you’re out having a good time. Word of mouth is still a very effective low cost offline method to communicate your business. In a social situation it can be done in a manner that generates curiosity and questions where you do not have to chase a person to tell them about your business. People are naturally curious about what other people do for a living so the nature of your business can easily come up in a conversation.While on the topic of mixing it up socially. College students are notorious for getting out and about with their friends and meeting new people. A great number of college students have a social networks that transverse their personal sphere of influence many times over. Another thing in relation to college campuses is that there are many many bulletin boards to be found on them. In my area the University of Oklahoma is prevalent and they have bulletin boards not only inside in most buildings but outside on public walk ways too. An additional tip, you can add little tear off strips at the bottom of your fliers that each contain your contact info, whether that be a phone number, email address or the URL of your website.By the way if you are going to use a phone number as your contact, you might consider using a voice mail that is toll free to your prospect. In this method you can have an outgoing promotional message of 2 or 3 minutes in duration that is really there just to garner interest in your business and to possibly elicit to your prospect into leaving their own contact details where you can call them back. This is a good way to pre-sell your business where you do not have to waste time doing it live over the phone.If you choose to do a toll free voice mail make sure you include a call to action for your prospect to leave their name and phone number as often they won’t unless asked or told to. Then you want to call them back as soon as you can. In this way you might catch them before their enthusiasm has started to fade and it may be you find when you call them you have a new customer to your business. Or in my case a new member to my affiliate business.
Just the other day, while hosting my live talk radio show a listener called in to ask what does it take to lead a successful business. He asked a good question and I replied, an entrepreneur and or leader of a company must put themselves on a path to success and love the process and all it entails.Entrepreneurs and business leader do what they do because they are passionate about the services and or products they provide their clients. Sometimes, business leaders get so caught up into the business,they forget to understand business is all about relationships with the leadership team, employees, customers and the community they serve.In order to help business leaders discover their pathways to business success, they should consider the following:1. Create a vision for the business.2. Create an ideal business.3. Define what success is for you and your business.4. Empower others to breakthrough problems they encounter.5. Business leaders must understand the importance of self motivation.6. Honor values because they represent the core of ones being.7. Visions are dynamic and continuously evolve.8. Embrace challenges in order to learn and grow your business.Let’s start from the top, creating a vision for your business establishes the foundation that leads to success. In other words, you can’t have an ideal business without having an ideal life which means light attracts light. If your personal life is in shambles, the likelihood of your business being successful is very remote. Harmony between one’s personal and business life must exist in order for success to occur.One creates an ideal business through the harmony that exist in one’s personal and business life. In other words, work is play because of the passion a person has for their specific niche, be it real estate investing or leading a flower shop. Passion and purpose drives entrepreneurs and leads to an ideal business for the business leader who taps into their genius.Success is different for everyone, thus it is simply a matter of what one considers success. For example, personal success may consist of being the best entrepreneur you can be. In other words, being a good business leader may very well be all of the success you want to achieve. On the other hand, business success could be defined as providing the best customer service to your clients over a sustained period of time and being in love with the process everyday.Empowering others to breakthrough problems they may encounter, entails understanding every problem has a seed of greatness within it. We must understand problems are for our benefit, we grow and develop into better business leaders and employees in our efforts to deliver the best products and services to our market.Business leaders must understand the importance of self-motivation, meaning they bring the combination of burning desire and positive expectations in all they do in support of the business. In other words, a made up mind is unstoppable.When business leaders honor values, it means they are living an empowered life. We live, work and breath our values. Values represent the core of our being and it represents who we are.Visions evolve as our values change and are grounded in time. Business leaders must craft a vision for success and consistently evaluate the new possibilities for their life and consider the legacy they are establishing for themselves and the business. Visions represent how we see ourselves, however it must include other people in order for it to assist in business success.Embracing challenges is perhaps one of the keys to business success. Why? The bottom line is that we all have struggles and challenges and we must have the ability to grow from the challenging struggles we face in business.Have you considered your pathways to business success and grow your business in any market? If you have not, consider working with a Certified Business Success Coach to help you get clear about growing your business in any market and realize the success other businesses are experiencing.Discover more at: http://businesssuccesscoaching.eventbrite.com
Are you tired of your boss? Or are you getting ready for greener pastures? Setting up your own business can be very exciting. However, before you even take the first step, save yourself time and money by being aware of what’s involved in running a business. Investing time and money into proper planning is paramount when it comes to turning your dreams into reality. The idea of operating a small business is not just about working for yourself or from home, it’s also about having necessary management skills, technical skills, industry expertise, finance and, of course, a long-term vision to grow and succeed.Whether you will choose to be an entrepreneur, buy a franchise, or start an existing business, the business planning resources are the same. The only things that will be different are the business strategies, business opportunities, upfront cost and step by step instructions to start various businesses.The following are some of the immediate goals of starting a business:Have Self ConfidenceThe foundation of success is self-confidence. Ask yourself, do I have the confidence to stand alone and be my own boss? If yes, then you are on the right track. People with self-confidence achieve success much faster than those without. Venturing into a new business means you are willing to risk. Confidence also helps you to understand your colleagues, employees and even customers. Without confidence, you cannot challenge solid issues that affect the business or even the tide the business comes with.Choose the Right BusinessIf you want to start a business, you should have the right business idea in mind. What business do you wish to venture into? Do you have an interest in that business? Choosing the right business that you feel you can easily handle and manage is one of the ways to tackle this section. Will the business reap enough? Does it have competitors? If so, is the market competition tight? A market survey can help you in determining the right business.Identify Your Market NicheThis is a factor to consider when starting a new business or changing your old location to somewhere better. You might have the right product, but you are selling it at the wrong location. For a new business to survive and beat the competition of the similar products it has to have a better location. This means available amenities, parking space, potential customers of the product and few competitors.What are Your Goals?What is driving you to do that type of business that you have chosen? Goals will help you achieve several milestones that you have put in place. With proper objectives, you will be able to invest the available starting capital wisely and plan your work schedule. Of cause you are not just going to germinate in one day, you need to set attainable goals and learn to be patient.Have a Business PlanYour business goals can only be achieved if you have a proper business plan. In case you don’t know how to prepare a plan, get advice or help from service consultants or a friend who is successful in business. A proper plan will help prepare for that little capital you have and adopt survival techniques to obtain loans on higher interests.Always Promote Your BusinessSell your ideas and let people know what services or products you are providing. Confidence and vitality to what you are planning to invest on are what will bring customers to your door. Most entrepreneurs forget that the reason they are in business is to attract customers. If you use your finances wisely to market yourself, you will boost your business in a faster way. Some of the ways to advertise include; newspapers, websites, flyers, brochures and even enlightening people personally.A serious entrepreneur will always be concerned of the following:
Product – what am I going to sell or service?
Finance – Where the capital coming from, where the money will be spent and cost estimates.
Receipts – any money you have spent so far and the current financial records (accountability)
Organization – what form is your business going to take and how will it be managed.
Adverts and marketing – new ideas on how to market yourself and generate revenue apart from what your competitors are doing.
Government permits, new business tax information’s and required business license.
Strategy – what do you plan to do to succeed within the shortest time possible?
When all the immediate goals have been achieved, get into the detail and the challenges that the business comes with. How you handle issues and tackle problems that arise in your business can make or break your business. Learn to persevere and be patient. Grab opportunities and market your product or services always. With creativity and great intelligence in your business, you can reap great benefits that you never expected.